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Storefront Analytics

Track the end-customer journey from first visit to first API call with a six-step conversion funnel and per-step drop-off analysis.

Updated 2026-06-15Suggest edits

Storefront Analytics

Storefront Analytics (Storefront → Storefront Analytics) visualizes how visitors move through your storefront — from an anonymous landing-page hit to an activated, paying customer.

The conversion funnel

A single full-width funnel tracks six ordered steps. Each step shows a total count and unique-visitor count, with the conversion rate between consecutive steps.

Visitors → Product Views → Pricing Views → Signups → Subscriptions → First API Call
StepWhat it measures
VisitorsStorefront landing-page sessions
Product ViewsVisits to a product detail page
Pricing ViewsVisits to the pricing / plans page
SignupsCompleted account registrations
SubscriptionsVisitors who started a paid (or trial) subscription
First API CallActivated customers who sent their first metered event

A period selector (7 days / 30 days / 90 days) re-scopes the funnel, and an expandable daily trend shows per-day movement across all six stages. The biggest drop-off step is highlighted so you know where to focus conversion work.

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Storefront Analytics measures the customer-facing storefront funnel. For internal usage anomaly detection and cohort analysis, see Usage Intelligence; for trial-specific activation and lead scoring, see Trials & Conversion.