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Usage Intelligence

Three usage-analytics lenses in the Analytics workspace — Usage Anomalies (Z-score spike/drop detection), Usage Trends (linear-regression projection), and Usage Cohorts (multi-dimension comparison).

Updated 2026-07-29Suggest edits

Usage Intelligence

When you need to spot abnormal consumption before a customer does, project where a metric is heading, or see which customers drive the most usage, reach for the three usage-intelligence lenses in the Analytics workspace.

Open Intelligence → Analytics and pick a thumbnail from the landing grid: Usage Anomalies, Usage Trends, or Usage Cohorts. All three read your metered usage.

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These three lenses were a standalone Usage Intelligence menu item until 2026-06-16; they now live as thumbnails inside Analytics. A bookmark to the old /advanced-analytics page redirects to Usage Anomalies.

Usage Anomalies

Z-score spike/drop detection over a 90-day lookback (default threshold 2.5σ, 7-day rolling window). Each anomaly reports:

FieldNotes
TypeSPIKE, DROP, TREND_BREAK
Z-scoreStandard deviations from expected
Severity0.0–1.0
Actual vs expectedObserved value against the baseline
ExplanationPlain-language reason

Historical trend plus a 30-day forward projection per metric, with the growth rate, daily growth rate, R² fit score, and a day-of-week seasonality index. The same view lists the top growing and top declining metrics so you can scan the whole catalog at once.

Usage Cohorts

Usage variance across a chosen dimension, with a spread ratio (top vs bottom cohort multiplier):

DimensionGroups customers by
BY_OFFERINGPlan
BY_SIGNUP_MONTHSignup cohort
BY_SUBSCRIPTION_AGETenure

Each cohort bucket reports customer count, total usage, and average / median / p95 per customer.

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These lenses analyze metered usage patterns. For revenue retention by cohort, use the separate MRR & Cohorts thumbnail in the same Analytics workspace. For the storefront visitor funnel, see Storefront Analytics; for cost/margin analytics, see COGS & Margins.