Sign in →

Domain & Routing

Serve your storefront on an Aforo subdomain or your own custom domain, with automated ACM certificate validation and verification status.

Updated 2026-07-29Suggest edits

Domain & Routing

Domain & Routing (Channels → Domain & Routing) controls the URL your customer storefront is served from. You can run on a free Aforo subdomain or bring your own custom domain.

Two modes

ModeURL shapeNotes
Aforo Subdomainyour-brand.aforo.aiLowercase letters, numbers, and hyphens. Live availability check; reserved names are rejected.
Custom Domainportal.yourcompany.comRequires DNS records + certificate validation before it goes live.
ℹ

Subdomains and custom domains are unique across all of Aforo — first-come, first-served. A taken status, or a provision that fails because the handle is in use, means another organization already holds that exact subdomain or domain. Each handle routes to exactly one storefront, so pick a different one rather than retrying the same value.

Subdomain availability

As you type, the subdomain field shows a live status: checking, available, taken, reserved, or invalid. You must Provision Storefront once before the mapping is active.

Custom domain verification

A custom domain moves through a verification lifecycle:

PENDING → (add DNS records) → VERIFIED
                            ↘ FAILED → Retry

Aforo issues an ACM certificate and returns the CNAME validation records (name, value, type) you must add to your DNS. Use Verify Now to run a validation cycle, or Retry to reset and re-verify after a failure. The page surfaces a human-readable failure reason when verification fails.

ℹ

Domain & Routing is also reachable as a tab inside the Customize Storefront editor — the same configuration, surfaced in both places.