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Promotions

Create and manage customer-redeemable coupon codes — percentage, fixed-amount, and free-trial discounts with redemption caps and validity windows.

Updated 2026-06-15Suggest edits

Promotions

Promotions (Pricing Studio → Promotions) is Aforo's coupon engine. Coupons are standalone, customer-redeemable discount codes that apply at billing time — distinct from the per-subscription discount baked into an offering.

Coupon fields

FieldValues
CodeThe code customers enter (e.g. LAUNCH20)
Discount typePERCENTAGE, FIXED_AMOUNT, FREE_TRIAL_DAYS
Discount valueThe number (e.g. 20 for 20% or $20)
CurrencyRequired for FIXED_AMOUNT (USD / EUR / GBP / INR)
DurationONCE, REPEATING (with durationInMonths), FOREVER
Max redemptionsTotal cap (blank = unlimited)
Max per customerPer-customer cap
Valid from / untilActivation window

Status

StatusMeaning
ACTIVELive and redeemable within its window
EXPIREDPast its validUntil date
DISABLEDManually turned off

The KPI strip shows Total Coupons, Active, Currently Redeemable, and Total Redemptions.

Once a coupon has been redeemed, its commercial terms (code, discountType, discountValue, currency, duration) are locked and cannot be edited — this protects customers who already redeemed it. You can still disable it.

Redemption tracking

Open a coupon's View redemptions to see each redemption: customer, subscription, total discount applied, remaining applications, and redeemed-at timestamp.